Ferrari Winery was founded in 1902 by Giulio Ferrari, who dreamt of creating a wine in Trentino that could rival the finest French Champagnes. As a pioneer, he introduced Chardonnay to Italy and produced select, high-quality bottles. In 1952, Bruno Lunelli, a passionate entrepreneur, took over the winery and expanded production while maintaining Ferrari's commitment to excellence. Today, the third generation of the Lunelli family continues to uphold the Ferrari legacy, blending innovation and tradition, and representing the Italian art of living globally.